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50 Weapons closing party campaign

Based in Berlin, Monkeytown Records is a label owned by Sebastian Szary and Gernot Bronsert of Modeselektor, and contains a club-focussed sub label called 50 Weapons.

After 50 strong releases, 50 Weapons hosted one final party at London’s Oval Space to send the label off in style. The team at Monkeytown approached Templar to generate awareness around the party through fly posting, shop postering and smart email marketing targeted at fans of 50 Weapons, and similar labels.