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London focused street level campaign

Founded in 2015 by MAMA & Company, Citadel is an alternative music festival held in East London’s Victoria Park.

Using a range of street level promotion strategies, Templar ensured Citadel made an impact on the competitive London market in its first year. We also implemented a bespoke distribution campaign for Citadel’s newspaper leading up to the event, creating brand awareness around key London hotspots through carefully curated editorial content.